Design Genius

Behind the design of Apple's most famous products like iMac, Powerbook, iBook and iPod, lies the design genius of Jonathan Ive. He is amongst the key figures involved in Apple's surrection. Ive's first design for Apple was the iMac personal computer in the 90s. He was the founder of a design studio called Tangerine in UK, until his client Apple offered him a job in Cupertino, California. His biggest achivement is to have combine sleek looks as well as form and functionality in the product.